Twenty five years in the RAF, was followed by a career within the defence industries, starting with the marketing, selling and capturing of C4ISR opportunities both in the UK and overseas for a leading UK defence company. Later, on joining a major European company, responsibilities grew from heading the marketing department of one of the business lines to heading the Domestic and Export Sales organisation for a major Air Division with a portfolio of Weapons, Missile Electronics, Air Traffic Management and C4ISR. A common theme over the 15 years has been conducting and leading sales, marketing and capture activity in a host of export markets in Northern/Eastern Europe, the Far East and the Middle East. Most recent appointments included leading Divisional sales activity across all Gulf nations and then establishing the Key Account lead for a 15Bn Euro company for all sales activity to the Royal Saudi Air Force.

Key expertise and knowledge:

• Relationship development at the highest levels - Royalty, Military / Government Heads, Industrial leaders CEOs/MDs etc., and Technical teams
• Effective presentation and promotion across all forms of media and engagement
• Requirements advice/capture
• Strategic Selling
• Export Control management
• Export credits and guarantees
• Cultural appreciation and understanding of the Middle East

Professional Development:

• Graduate of the Joint Services Defence College
• Media Studies Course - BBC
• Elected Fellow of the Royal Aeronautical Society
• Member of the Royal United Services Institute
• Graduate of Manchester Business School
• Strategic Selling Training
• Ethics Studies
• Diploma in Company Direction
• Member of the Saudi British Joint Business Council